This research project examines the transformative potential of artificial intelligence in marketing strategies for small and medium-sized enterprises. The study explores how generative AI tools can enhance competitive positioning of smaller businesses against larger competitors.

SMEs often have limited resources for marketing activities, putting them at a disadvantage compared to larger corporations. The research aimed to understand how AI-driven automation could level this imbalance.

The research developed a comprehensive framework for integrating AI into SME marketing workflows, with practical recommendations and case studies of successful implementations.